I worked on restructuring 16 existing product pages and designing 2 new layouts for upcoming products. My focus was improving hierarchy, trust positioning, and decision flow for enterprise users.
Client
Anydesk.com
Role
UX Researcher, UXDesigner (Structural Redesign & Layout Strategy)
Timeframe
Q3 - Q4 2025
Project Overview
I worked on restructuring multiple product pages (16), defining new layouts, clarifying messaging, and creating implementation-ready design guidance for the UI team.
The pages had strong content, but many of them were hard to scan, text-heavy, and not structured around enterprise decision-making.
My focus was not visual redesign alone. It was improving hierarchy, section flow, and trust positioning to better support decision-making.
Rather than focusing only on visual polish, I aligned each page’s structure with its core intent. By prioritizing relevant sections and reducing distractions, I improved clarity, engagement, and overall conversion readiness.
This project required research, architectural thinking, cross-team collaboration, and validation before UI execution.
Goal
My focus was not visual redesign alone. It was improving hierarchy, clarity, and trust positioning for enterprise users evaluating remote access solutions.
I worked on restructuring multiple product pages, defining new layouts, clarifying messaging, and creating implementation-ready design guidance for the UI team.
Problem
After auditing the pages, I found several recurring issues, some of them are:
These issues made the pages feel overwhelming and harder to navigate, especially for enterprise users who scan quickly.
What I Improved
Instead of focusing only on visuals, I improved structural clarity and decision flow.
Expected Impact
📊 Clearer hierarchy for enterprise buyers
🛡️ Stronger trust positioning
📈 Improved page flow, increasing engagement and reducing drop-off
💡 Better feature comprehension
🎯 More consistent brand structure
My Role
I worked across research, structure, and validation.
My Work process
🔍 Audit Existing Page
🧩 Identify Issues
📊 Competitor Research
✏️ Redesign Layout
📝 Document Before vs After with reasoning
🎨 Mood Board & UI Direction
Research & Strategy
I extensively researched 8+ competitors websites and studied how collaboration and enterprise SaaS companies structure trust, feature explanations, and decision triggers.
Competitors
I focused on:
Then I documented why certain layouts work in high-trust industries ->
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Redesigning 16 Existing Pages
After research, I redesigned the layout structure for 16 pages.
Instead of jumping into visual design, I worked on layout architecture first. For each page, I followed a consistent process:
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Example
Designing 2 New Product Layouts
For two upcoming product pages, I designed full layout concepts from scratch.
These layouts were structured to:
Mood Board & UI Direction
To support the final UI execution, I created mood boards and collected UI inspiration references.
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Personal Design and Prototype Exploration
Separately, I created an interactive prototype as a personal practice project.
This was not part of the official redesign. It was a self-initiated exercise to explore visual refinement and interaction flow.
Tools: I used Figma to design and prototype it