Redesigning and Structuring Enterprise Product Pages at AnyDesk

I worked on restructuring 16 existing product pages and designing 2 new layouts for upcoming products. My focus was improving hierarchy, trust positioning, and decision flow for enterprise users.

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Problem
What I improved
Impact
My role
My work process
Research
Design
Prototype

Client

Anydesk.com

Role

UX Researcher, UXDesigner (Structural Redesign & Layout Strategy)

Timeframe

Q3 - Q4 2025

Project Overview

I worked on restructuring multiple product pages (16), defining new layouts, clarifying messaging, and creating implementation-ready design guidance for the UI team.

The pages had strong content, but many of them were hard to scan, text-heavy, and not structured around enterprise decision-making.

My focus was not visual redesign alone. It was improving hierarchy, section flow, and trust positioning to better support decision-making.
Rather than focusing only on visual polish, I aligned each page’s structure with its core intent. By prioritizing relevant sections and reducing distractions, I improved clarity, engagement, and overall conversion readiness.

This project required research, architectural thinking, cross-team collaboration, and validation before UI execution.

Goal

My focus was not visual redesign alone. It was improving hierarchy, clarity, and trust positioning for enterprise users evaluating remote access solutions.

I worked on restructuring multiple product pages, defining new layouts, clarifying messaging, and creating implementation-ready design guidance for the UI team. 

Problem

After auditing the pages, I found several recurring issues, some of them are:

  • Too much text with long paragraphs
  • Some contents not directly aligned with page intent
  • Repeated CTA across the page
  • Trust and security signals were missing or not positioned strategically
  • Important information placed too far down the page
  • Mixed use cases without clear grouping
  • Content blocks were present, but not structured for decision making
  • Low visual contrast in some sections
  • Inconsistent layout patterns across pages

These issues made the pages feel overwhelming and harder to navigate, especially for enterprise users who scan quickly.

What I Improved

Instead of focusing only on visuals, I improved structural clarity and decision flow.

  • Reduced text density
  • Redesigned layout into structured section to make it easily scannable and user friendly
  • Reduced aggressive CTA repetition
  • Replaced low-impact blocks with structured use case sections where appropriate
  • Reordered sections to match user evaluation flow
  • Improved heading clarity
  • Removed unnecessary repetition in pages
  • Added and improved trust placement (security badges and certifications)
  • Created clearer use-case grouping
  • Improved contrast and visual hierarchy

Expected Impact

📊 Clearer hierarchy for enterprise buyers

🛡️ Stronger trust positioning

📈 Improved page flow, increasing engagement and reducing drop-off

 

💡 Better feature comprehension

🎯 More consistent brand structure

My Role

I worked across research, structure, and validation.

  • Conducted UX research and competitor analysis
  • Created wireframes and structural layout concepts
  • Documented why each section should exist and its impact
  • Defined redesign strategy based on content gaps and hierarchy issues
  • Collaborated with senior designer and content team
  • Designed layouts for 2 new product landing pages
  • Supported UX marketing initiatives (SOC2 badge placement, LinkedIn QR integration)
  • Performed UAT on multiple pre-live and landing pages
  • Created Mood board and layout guidance for UI designer
  • Built interactive prototypes to validate flows

My Work process

🔍 Audit Existing Page

🧩 Identify Issues

📊 Competitor Research

✏️ Redesign Layout

📝 Document Before vs After with reasoning

🎨 Mood Board & UI Direction

Research & Strategy

I extensively researched 8+ competitors websites and studied how collaboration and enterprise SaaS companies structure trust, feature explanations, and decision triggers.

Competitors

Wire-–-Collaborate-without-Compromise-02-21-2026_02_15_PM
teams
Say-hello-new-logo-Slack-02-21-2026_02_17_PM
Pumble™-FREE-Business-Communication-Tool-02-21-2026_02_07_PM
Rocket-Chat-Secure-CommsOS™-for-Mission-Critical-Operations-02-21-2026_02_07_PM
Splashtop-Secure-Remote-Access-Remote-Support-Software-02-21-2026_02_08_PM
Merkmale-und-Funktionen-der-CRM-Software-Zoho-CRM-02-21-2026_02_10_PM
TeamViewer-–-die-Plattform-für-den-digitalen-Arbeitsplatz-02-21-2026_02_09_PM
Softwarefunktionen-für-den-Remotezugriff-LogMeIn-Pro-02-21-2026_02_09_PM

I focused on:

  • Analyzing how enterprise websites prioritize content differently based on each page’s goal and user intent.
  • How enterprise CTAs are structured
  • How features are sequenced
  • How trust is positioned
  • Where compliance is placed
  • Animation usage

Then I documented why certain layouts work in high-trust industries ->

Intentionally blurred due to confidentiality ->

Redesigning 16 Existing Pages

After research, I redesigned the layout structure for 16 pages.

Instead of jumping into visual design, I worked on layout architecture first. For each page, I followed a consistent process:

  • Defined the page intent
  • Listed structural problems in the existing version
  • Created a new layout structure in Figma
  • Documented “before” issues directly inside the layout file
  • In each redesign layout included notes explaining what was improved and why

Intentionally blurred due to confidentiality ->

Example

Designing 2 New Product Layouts

For two upcoming product pages, I designed full layout concepts from scratch.

These layouts were structured to:

  • Visual tone suitable for enterprise users
  • Present features in logical order
  • Introduce trust elements and use cases at the right stage
  • Guide users naturally toward action

Mood Board & UI Direction

To support the final UI execution, I created mood boards and collected UI inspiration references.

  • Visual tone suitable for enterprise users
  • UI patterns aligned with modern SaaS standards
  • Clean spacing and typography direction
  • Consistent layout rhythm
  • Industry standard user friendly design

Intentionally blurred due to confidentiality ->

Personal Design and Prototype Exploration

Separately, I created an interactive prototype as a personal practice project.

This was not part of the official redesign. It was a self-initiated exercise to explore visual refinement and interaction flow.

Tools: I used Figma to design and prototype it