How Leaders Describe My Work
UX Research, Structural Redesign, Product Layout Design
Improved structural layout and decision flow across enterprise-facing pages and supported new product launches at AnyDesk headquarters. Focused on clarity, trust reinforcement, and consistency and better decision flow.
UX Research, UX Design, User Interview, User testing
I led a comprehensive UX research process and user interviews, through this I uncovered key pain points in PUMA UK’s checkout flow, including repetitive steps, unclear navigation, and confusing labels. My recommendations simplified the process by optimizing the user flow, improving clarity, and introducing a confirmation page.
The result is a redesigned checkout flow that is expected to reduce drop-off rates, enhance user satisfaction, and create a smoother shopping experience.
Product Strategy, UX Research, Experience Design
Spill The Course addresses a clear gap in the course market, where reviews are often unstructured or overly promotional. I designed and launched a guided, question-based review platform that encourages thoughtful feedback instead of simple star ratings.
Defined the core problem, review logic, user flow, and trust framework from concept to live product.
Branding, UX Research, Product Design, User Testing
The client wanted to create a platform inspired by DAAD.de but focused on offering a more interactive experience for students. It allowed students to browse course details, download educational materials, and connect with professors easily.
I designed a simple and user-friendly interface that brought all these features together, making academic planning smoother and more convenient for students.
Market Research, Personas, User Flow, Prototyping, Interaction Design, Accesibility Evaluation
Hungry Hub is a mobile app designed to simplify the cooking and ordering process by combining recipe discovery and food delivery in one seamless platform.
As the UX Designer, by conducting user research, creating personas, and designing intuitive user flows I solved the frustration of switching between apps, making it easier for users to find recipes and order ingredients all in one place.